Often on The Courier-Journal's front page is a little black-and-white symbol resembling a tablet or phone, and next to it, a blurb of text alerting the reader that more concerning this article can be found online. It's a nice and sleek tactic, fitting neatly somewhere on the page. Bolded is a link to whatever else they have online, easy for the reader to type in to their browser. This new addition is welcomed with opened arms and should be.
As readers move online, so must newspapers. As discussed in class, newspapers grossly misjudged the Internet, seeing it merely as a passing fad. Now that the Internet has reached billions of people, newspapers are forced to rethink their tactics-- this is a sign that the Courier is rethinking theirs.
This new tactic is a quick and easy way to get readers going online; and hopefully, get them interested enough to run into an article they'll have to subscribe to read.
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